Just before the pandemic hit, Rolls Royce was proud to showcase their latest model: The Cullinan Black Badge. It’s a wilder take an on already wild SUV: the Black Badge series ascends the Rolls Royce lineup to new levels with more power, more personalization, and more presence. It is, by any measure, the most bespoke lineup of vehicles on Terra Firma, and now the Rolls SUV joins the family. As part of the celebration, and in the name of an SUV that blazes its own trail through style, culture, and class, Rolls Royce enlisted the incredibly talented Marc Riccioni, and together, they entrenched the Cullinan Black Badge in Los Angeles car culture.
Los Angeles car culture is nothing if not expressive: it is, without question, the center of car culture in North America, and thus an apt place to showcase a vehicle that caters to that very fact. With an unparalleled level of personalization available for the Cullinan Black Badge, it comes swinging right out of the gate. Whether you want the stiching on the seats to match the fiber consistency and color of your lover’s hair, or if you want the dash wood made from the timbers that studded your first home, Rolls Royce says anything’s possible.
It was thrilling then, of course, when Rolls Royce asked to include the StanceWorks Model A as part of their showcase on local car culture. As something born and built right here, and making a statement all its own, the Model A seemed like a perfect addition to the campaign.
Low riders, imports, and even motorcycles too: Rolls Royce and Mark Riccioni ran the gamut. “The things that connect us are always more powerful than the things that separate us, and this series is a wonderful demonstration of that,” said Riccioni. “I selected each subculture because it shares the philosophies that inform the creation of a Black Badge Rolls-Royce. From the obsessive attention to detail lavished on a lowrider and visceral power of a hot rod to the bold execution of tuned imports and deeply personal [customisations] applied to ‘brat’-style motorcycles.” The Rolls at hand was even customized for the project itself. Rolls-Royce added a one-off storage system to the tail end of the Cullinan to house Riccioni’s equipment, including a DJI Mavic Mini drone, 12.9-inch Apple iPad Pro, and a 16-inch Apple MacBook Pro for image capture and editing on location.
While the Cullinan won’t be making an appearance in our own garage any time soon, or likely any StanceWorks readers for that matter, it’s a thrilling machine to witness, and to hear the lengths to which Rolls will go to meet the requests of its customers. In the end, it’s just an amped-up version of the very same culture of automotive modification and personalization we know and love.
